importance of setting a clear vision for your teams

A clear vision is important in leadership because it sets direction and provides motivation. 

It helps leaders to establish priorities and make decision. 

A clear vision also allows leaders to develop strategic plans and allocate resources effectively.

Sets direction

A clear vision sets direction for an organization.

It provides a sense of purpose and direction for employees.

A clear vision also tells employees what is expected of them and what they need to do to contribute to the organization’s success.

provides motivation

A clear vision provides motivation for employees to do their best work.

When employees know what the company is trying to achieve, they are more likely to be engaged 

, imagine a company whose leaders have a clear vision for the future. 

They will be able to articulate what they want to achieve, and they will develop plans and allocate resources accordingly. 

This will result in a more efficient and effective company that is better able to compete in the marketplace.

Conversely, imagine a company whose leaders lack a clear vision. 

This company will likely be less efficient and effective, and it will be at a disadvantage in the marketplace. 

Leaders who lack a clear vision are more likely to make decisions based on personal preferences or short-term gains, rather than on what is best for the company.

establishes priorities

A clear vision also helps leaders to establish priorities.

If leaders know what they want to achieve, they can more easily identify which tasks and projects are most important.

This allows them to allocate resources more efficiently and avoid wasting time on activities that are not central to

Work on what’s valuable

The focus of attention goes to what is most valuable. This is often the heart of a vision: getting people to focus on what is most important.

What is most important should be at the center of attention.

If it isn’t, it should be moved there.

This is one of the main purposes of a vision: to help an organization focus its attention on what is most important.

In summary, a clear vision is important because it sets direction, provides motivation, establishes priorities, and allows leaders to allocate resources more efficiently.

Vision icons created by Eucalyp – Flaticon


Change users’ behavior using the three Bs framework, behavioral design

I recently ran into the three Bs framework by listening to Kristen Berman’s interview in Lenny’s podcast. 

The three B’s framework attempts to distill human psychology to help us design better products, change behavior and drive engagement.

The three B’s framework stands for “behavior, barriers, benefits. “

Identifying key behaviors

Typically you will see companies focusing on outcomes. 

For example, “we want to increase engagement” or “increase the number of signups by 50 percent.”

Instead, we want to get uncomfortably specific about the behavior we want to change. 

We want to say things like, “when a user opens our app, we want them to do X within Y seconds.”

This may seem like a small change, but it’s a massive shift in mindset.

Instead of thinking about outcomes, we’re thinking about the actual behavior we want to see.

And this shift in thinking is crucial.

Reducing barriers

The second part of the three B’s framework is about reducing barriers to the desired behavior.

To make it easy for people to do what you want them to do, you need to remove any obstacles.

For example, if you want people to sign up for your newsletter, you must ensure the signup process is as easy and frictionless as possible.

If you want people to use your new feature, you need to make sure it’s visible and easy to find.

Reducing barriers doesn’t necessarily mean making things more accessible. 

It just means ensuring the path to the desired behavior is as straightforward as possible.

Creating benefits

The third part of the three B’s framework is creating benefits for the desired behavior.

there are two characteristics key to making benefits work after a user takes an action 

the benefit has to be immediate, and it has to be emotional.

To get people to do what you want them to do, you need to ensure there’s something in it for them.

This could be a physical reward, like a discount or free shipping, or an emotional reward, like a feeling of satisfaction or accomplishment.

The important thing is that the benefit is immediate and that it’s something the user cares about.

If the benefit isn’t immediate, there’s a danger that the user will forget about it or that it will be too late by the time they get it.

And if the benefit isn’t something the user cares about, there’s a danger that they won’t be motivated to do the desired behavior in the first place.