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behavior strategy

Mastering Project Prioritization: The Art of Selling Your Projects for Success

Prioritizing projects is crucial for any business but can often be complex and overwhelming. 

As a leader, you must decide which projects to focus on first while balancing your team’s time and resources. 

However, framing your projects as a sale makes this process much easier and more effective.

Think of your project as a home theater setup. 

You want the best possible setup, but it’s also expensive. So, you start by buying the easy wins, such as lamps and accent lighting, before moving on to more important items as they go on sale, such as the TV and speakers. 

This approach allows you to maximize value while minimizing costs.

In software development, this translates to breaking down your project into smaller deliverables of value. 

You prioritize high-value/low-effort opportunities to deliver user value constantly and keep an eye out for sections of your project that go on sale – those high-value/low-effort opportunities that can increase value to your users. 

Doing this allows you to maximize the value delivered to your users and prioritize effectively.

Here are some tips to help you prioritize your projects like a sale:

  1. Break down your project into smaller deliverables of value.
  2. Prioritize high-value/low-effort opportunities to deliver user value constantly.
  3. Keep an eye out for sections of your project that go on sale — those high-value/low-effort opportunities that can increase value to your users.

This approach ensures that your team constantly works on the most critical projects and delivers the most value to your users. 

It’s important to remember that only some things will go on sale, so it’s also essential to be flexible and adaptable as you go along.

In summary, prioritizing projects like a sale allows you to maximize the value delivered to your users while balancing your team’s time and resources.